Best for: New brands, rebrands, or teams needing clarity + direction
What’s Included:
- Culture Profile (5 Layers: Worldview, Identity, Principles, Language, Rituals)
- Audience Insight & Reality Mapping
- Internal Clarity: Pricing logic, sales journey, customer access
- External Clarity: Brand voice, tone, story, symbols
- Brand Positioning Map (local + diaspora relevance)
Outputs:
- 25-35 page Culture Profile Deck
- Brand Messaging Guide (editable format)
- Positioning Map
Timeline: 3-4 weeks
Outcome: Your team knows exactly who you are, who you’re for, and how to show up authentically.