The culture profile builds internal clarity and external clarity.
Internal clarity is how you operationalize your identity inside the business. This includes your pricing logic, your sales journey, and how people access what you offer. Are you accessible to the people you claim to serve? Do your payment methods match their reality? Does your buying process match their capacity?
A brand cannot say it serves children and then make parents travel far to access products. A brand cannot say it serves people with low tech literacy and then design a complex platform. Internal clarity forces alignment between who you say you are and how people access what you offer.
External clarity is how you express your identity to the world. This includes your worldview (what you believe about the world and your audience), your tone, your language, your story, your symbols, and your unique voice.
External clarity becomes the foundation for your marketing strategy. It defines the markets you should play in, the channels that matter, how you communicate, and the content you produce. It stops you from sounding like everybody else and helps you stand in a position you can defend.